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Equedu was founded by a student from a place where guidance wasn't on the map. The company we built is what we wish had existed for us.
Equedu's founder grew up in Serbia, watching bright classmates miss the universities they belonged at while less prepared peers, better coached, landed at the schools everyone wanted. A decade later, the gap between them had less to do with ability than with who'd had the right help. Equedu started there. The first students came from the Balkans, applying to American universities.
Our students earn their first acceptances to several universities ranked in the global top 100 — plus our first top-20 admission. We also begin to cover European universities, broadening the destinations our students target.
Our first acceptances to Oxford and Cambridge. €500k secured in scholarships to date — the model starts paying its own way for the students who need it most.
Our first acceptance to an Ivy League university. €900k in scholarships secured to date. The work now reaches across the Atlantic.
A milestone of scale: 100 student acceptances across universities ranked in the global top 100. The methodology travels reliably, not just occasionally.
€1.3 million in scholarships secured to date. Strategic decision: European universities deliver the best return for our students — equivalent academic standing, more accessible costs. Focus narrows accordingly.
€1.8 million in scholarships secured to date. Across 14 countries. 1,200+ acceptances since 2020. Alumni now work at DeepMind, Google, McKinsey, and Goldman Sachs.
Equedu's founder grew up in Serbia, watching bright classmates miss the universities they belonged at while less prepared peers, better coached, landed at the schools everyone wanted. A decade later, the gap between them had less to do with ability than with who'd had the right help. Equedu started there. The first students came from the Balkans, applying to American universities.
Our students earn their first acceptances to several universities ranked in the global top 100 — plus our first top-20 admission. We also begin to cover European universities, broadening the destinations our students target.
Our first acceptances to Oxford and Cambridge. €500k secured in scholarships to date — the model starts paying its own way for the students who need it most.
Our first acceptance to an Ivy League university. €900k in scholarships secured to date. The work now reaches across the Atlantic.
A milestone of scale: 100 student acceptances across universities ranked in the global top 100. The methodology travels reliably, not just occasionally.
€1.3 million in scholarships secured to date. Strategic decision: European universities deliver the best return for our students — equivalent academic standing, more accessible costs. Focus narrows accordingly.
€1.8 million in scholarships secured to date. Across 14 countries. 1,200+ acceptances since 2020. Alumni now work at DeepMind, Google, McKinsey, and Goldman Sachs.
For ambitions that
travel far
Founder
Founded Equedu in 2019 while working at Discovery Channel. Joined BlackRock in London as Vice President in 2024, where he led the company's first internally-approved AI financial model, then left in 2025 to focus on Equedu full-time. M.S. Finance from Brandeis, L.L.B. taught in Mandarin at Fudan, and a scholarship from the Chinese Bridge World Competition that started it all. Believes talent isn't the scarce resource — guidance is.
Head of Data
Built the data methodology behind Equedu's admissions and test prep work — reading a profile, finding the gaps, and tracking what actually moves scores and outcomes. Over 10 years in product analytics and data engineering across major international brands and technology firms. Studied at Purdue with a semester abroad in France.
Eurasia Lead
An Erasmus Mundus scholar with lived experience in Germany, Spain, and France — a firsthand map of the European academic landscape. Spent the early career years at Microsoft on data and quality standards. Fluent in English, German, and Serbo-Croatian, which is most of what's needed to bridge technical work with a supportive student-side approach.
Americas Lead
Brandeis (M.A.), UPF (B.A.). Former Deloitte manager with earlier years at Deutsche Bank. Leads Equedu's work across North and South America, supporting students applying to Business, Economics, and Law programmes — particularly when the story behind the application is what needs the work.
